Alyesha Patel-Parker, senior cyber marketing manager at CFC, explains her firm’s entry to the Marketing Campaign of the Year category
1. Why did you put yourselves forward for the Marketing Campaign of the Year category?
We entered this category to showcase our innovative approach to tackling low cyber insurance penetration among SMEs and bridging the cyber knowledge gap for brokers.
Our Cyber Proactive Response campaign combined a market-first product launch with a multi-channel educational strategy, driving tangible business results and broker engagement.
We believe our campaign exemplifies innovation, impact and original thinking in UK insurance marketing.
2. What do you think makes your entry stand out and why should you win the award?
Our entry stands out for its tailored high-touch approach across multiple channels, which combined broker advisory panels, a phased launch and our dedicated Cyber Masterclass video learning series to educate, engage and empower brokers.
The campaign delivered measurable commercial success, record engagement and set a new benchmark for scalable cost effective broker engagement.
We believe our innovative campaign deserves recognition as a blueprint for future industry growth in a competitive market.
3. What would winning this award mean to you and your organisation?
Winning would validate CFC’s commitment to driving positive change in the insurance market, recognising our team for their innovative work to generate deeper cyber penetration.
It would celebrate our success in empowering brokers to successfully sell cyber, improving customer outcomes and setting a new standard for cyber product marketing.
The award would also help reinforce and cement CFC’s reputation as an innovator in the cyber insurance market.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
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