Specialist insurance marketing communications agency M Consulting played a significant role in the launch of new professional liability insurer Professional Risks Insurance (PRI).
M Consulting was involved in the planning and development of the insurer that floated at the end of June as PRI Group plc, with shareholder funds of more than £130m.
M Consulting was well-placed to advise PRI on the marketing of the business and the development of its operational model as it has extensive insurance knowledge.
As well as having extensive input in the drafting of PRI's business plan, the agency advised PRI on its floatation prospectus and verification process.
It was also responsible for creating and developing the PRI brand.
PRI chief executive Andreas Loucaides commented: "We approached M Consulting in the first place because of their proven expertise in the Lloyd's and London markets. Unlike many other marketing agencies, M Consulting has a real understanding of the insurance market.
"The agency also made an invaluable contribution to PRI's business strategy and development programme. We have established a solid working relationship with the agency as a result of working so closely with them to such tight deadlines."
M Consulting has now been taken on as PRI's outsourced marketing consultancy.
Managing director Steve Manton said: "Being involved with PRI from the conceptual stages through to floatation has been one of the most challenging projects we have undertaken. All of our core disciplines have been called upon for this high profile project. The success of the PRI launch has generated a vast amount of media interest."
"Our account team has handled the project expertly and the fact that we have received a number of enquiries from prospective clients in the wake of the PRI launch, is a testament to the quality of their work."
