It seems that consumer champion Monty Burn has been seduced by the prospect of a nice earner.

The man known to give ASU providers a hard time in the media has launched his own product backed by Ham ...

It seems that consumer champion Monty Burn has been seduced by the prospect of a nice earner.

The man known to give ASU providers a hard time in the media has launched his own product backed by Hamilton Insurance. And to help sales, Burn has compiled an advisory video.

Mortgage Watchdog director Monty Burn claims that his new video venture will "revolutionise" the ASU industry. He is hoping to release the video to libraries and said the video rental company Blockbuster was interested.

Burns reckons his "salesperson in a box" will give the mortgage, insurance and financial services industry the "positive makeover" it needs.

"The video is a graphic illustration and gives the consumer the right questions to ask," he said.

"At the moment, transparency is just given lip service, but this video could change that."

The Full Monty Experience is a collection of sketches, live music and information. Backchat was particularly intrigued by the use of humorous analogies.

Burns said the video would help brokers and IFAs eliminate "time consuming presentations", and free them up to write more business.