Bankhall has begun its drive into the general insurance sector with the launch of a service offering enhanced commissions to brokers.
The service provider, which already operates in the mortgage and IFA sector, said it was aiming to represent up to 30% of the general insurance market.
Brokers signing up are promised "enhanced commissions" from five key insurance partners.
Allianz Cornhill, AXA, Groupama, Norwich Union and Zurich have committed to paying higher commissions to Bankhall members that deliver business.
Bankhall commercial development director Shaun Godfrey said: "We would like to be the largest provider of general insurance business to our key partners."
Brokers will be offered a compliance assistance service, training and development and professional indemnity insurance as part of the package.
Godfrey said Bankhall aimed to become a significant regional broking force with the ability to negotiate best service levels from insurers.
"The wider intermediary market suffers from indifference in service standards. This premier division of Bankhall offers best quality service level agreements measured on a monthly basis," he said.
Bankhall already represents 30% of the mortgage broking market and its members make up 25% of the IFA field.
Godfrey said that since the 1 July launch Bankhall had registered 250 compliant aggregate users.