’Most favoured nation’ clauses have existed longer than there have been PCWs, but ComparetheMarket’s recent fine shows how they can undermine the market
Aleksandr the meerkat, has been a staple of British life now for more than a decade since becoming the public face of ComparetheMarket in 2009.
However a ruling in November by the CMA showed that the price comparison website’s business practices are a lot less cuddly than its mascot.
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