For the 21st day of advent, Jason Storah, Aviva’s chief executive for general insurance in the UK and Ireland, discusses award wins and hopes for future success

Every day for the festive period continuing until Christmas Eve, Insurance Times speaks to a selection of industry personalities about what they’d like to find under the tree for 2024.  

Jason Storah Aviva CEO (official)

Jason Storah

What was your insurance industry highlight of 2023?

Starting my role as chief executive for UK and Ireland general insurance was a huge personal highlight. It’s such a fantastic business and I’m excited about what we’re going to do from here.

I’d also have to say that seeing the team pick up the Insurance Times General Insurer of the Year Award was great.

What is your Christmas message for your insurance colleagues?

Take a break and enjoy whatever plans you have over the festive period.

In our industry, we work incredibly hard to deliver the best outcomes for our customers and partners and I know 2024 is going to be no different, so taking time out to reflect and recharge is important.

However you’re celebrating, I hope you have a restful break.

What do you hope to find under the industry’s Christmas tree for 2024?

My list to Santa was pretty long this year – for 2024, I’m hoping for continued growth across the UK business, particularly in commercial lines and high net worth.

I’m also hoping that 2024 brings ongoing collaboration across the industry – with brokers, partners and regulators.

Strong relationships and honest conversations are cornerstones for any business.

I’m looking forward to getting to know more people and working with them to deliver even better outcomes to the variety of challenges that the insurance industry deals with every day.