Allianz hires Ageas leader as managing director of personal broker business

Allianz UK has appointed Glyn Hughes as the new managing director of Allianz Personal Broker.

Hughes will start his new role in February 2026, joining the UK personal lines leadership team and reporting to Serge Raffard, managing director of Allianz’s personal lines business.

He will join from Ageas, where he is currently director of personal lines underwriting and pricing, and succeed Nicola George, who is leaving the business in October 2025. 

Graham Wright will continue to lead the personal broker team on an interim basis ahead of Hughes joining.

Raffard said: ”We are thrilled to welcome Hughes. With a wealth of experience and excellent team leadership skills, he is well placed to grow our broker business profitably.

“His commitment to innovation and excellence aligns perfectly with Allianz’s values and will help ensure that we deliver the levels of service and solutions that brokers and their customers expect.

“Brokers are at the heart of our strategy and Hughes’ market relationships and understanding of the personal lines broker market will help us increase our market presence.”

Experience

In his current role at Ageas, Hughes oversees the growth of the personal lines portfolio, leading a team of underwriting and pricing professionals.

He first joined the insurer in 2013 in motor underwriting before becoming head of motor pricing and underwriting support and director of motor underwriting. 

Before this, Hughes worked at Groupama in 2005 in the personal lines pricing team, culminating in his appointment as the head of personal lines pricing and planning.

Hughes said: “I am delighted to be joining Allianz. I am hugely impressed by the company and their ambitious growth plans and looking forward to leading the personal broker business.”