Axa UK extends capacity deal with home insurance specialist

Axa UK has announced that it will continue to provide capacity to Avantia Group’s Homeprotect customers after signing a new agreement.

The insurer said that has renewed its partnership through a new multiyear deal with Avantia Group, which is the parent company behind Homeprotect.

Homeprotect is a direct-to-consumer brand for home insurance that provides cover for over 300,000 UK customers.

Mark Eastham, chief executive at Avantia Group, said: “Non-standard is a large part of the UK home insurance market and as the market leader we still see huge growth potential.

“Axa’s backing has given us the strongest foundation to build other capabilities across the value chain, with agile, tech-enabled platforms and an industry-first, AI-driven claims model.

”We look forward to developing our relationship with them further over the next five years.” 

Long-standing relationship

Axa and Avantia first partnered in 2012 and the two firms felt the ”extension signals the strength of the long-standing relationship”.

Alain Zweibrucker, chief executive at Axa Retail, said: “This ongoing relationship signals our commitment to the market and the value we see in impactful partnerships.

“I’m looking forward to working closely with Avantia Group so that together we can continue to deliver positive experiences for home insurance customers.”