Sarah Mallaby, chief distribution officer and mid-market trading director at Axa Commercial, talks about the company’s submission for the Commercial Lines Insurer of the Year category
1. Why did you put yourselves forward for this category?
We want to be recognised by our broker partners as a successful, thriving insurer that provides them and their customers with great service. Nothing says that better than winning one of our industry’s major awards.

It is also a great boost for our staff to see Axa shortlisted for Commercial Insurer of the Year and, hopefully, for us to win the award.
It has been a tough market this year and it is down to the teams across our business that we have performed as well as we have – so for them to get that recognition would be fantastic.
2. What makes your entry stand out, and why should you win the award?
Across all aspects of the business, we have made consistent improvements over the last five years. We are very proud of our financial performance, our broker service scores and our own internal pulse scores.
At the same time we have been able to evolve our strategic infrastructure programmes and bring a series of new products to market in construction, social housing, real estate and fleet.
Internally we have brought private medical insurance to all staff, which we believe is unique in the general insurance space, expanded our apprenticeship programme and maintained our position as one of Glassdoor’s top 50 employers.
3. What would winning this award mean to you and your firm?
It would be a great endorsement of all the hard work the teams have put in this year. Everything we do is founded in our people “getting clear and owning it”, “solving together” and “acting for our customers”.
These are our internal guidelines for all the folk across the business, irrespective of position, designed to help our teams make decisions and act. Winning would strengthen our belief that we are doing the right things for our brokers and customers and give us more confidence for facing into 2026 and beyond.
It's the perfect way to acknowledge hard work, inspire your team, and network with industry leaders.
Crucially, as many of our attendees have done before, you can use your table booking as the perfect, hassle-free Team Christmas Party, combining prestige, celebration, and a memorable night they'll talk about all year!





































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