The insurer took a 15% stake in telematics firm The Floow in 2014

Direct Line Group and The Floow have announced that their five-year partnership has saved young drivers £50m in motor premiums.

This news comes as the pair celebrated reaching the milestone of recording 2 billion miles.

Sheffield-based telematics firm – The Floow – uses data science to deliver analytics and telematics insights with the aim to promote good driving behaviour and reduce premiums for consistency.


Annette Fox, head of telematics at the insurer, said: “At Direct Line Group, we embrace partnerships like these as it gives us an opportunity to work with new, innovative and forward-thinking businesses.

“We know that through data, we will have a much better understanding of risk, which will not only enable us to offer better premiums to young drivers, but we can help educate, inform and improve road safety overall. Direct Line Group’s ambition is to be a leading telematics insurance provider.”

Driver behaviour

Chief innovation officer and co-founder at The Floow, Sam Chapman, explained: “We collect data every second of every day and have made huge strides in understanding and improving driver behaviour through the power of telematics.

“These insights are making a tangible impact on driver safety, encouraging safer driving which is preventing accidents.”

“The partnership means there are more people using telematics who want to be better drivers and who could benefit from lower premiums and a safer environment on the roads.”

It has allowed The Floow to bring telematics benefits to a wide UK audience.

The Floow’s insights into driving behaviour also help to inform transport policy and regulation, as well as road planning to counter congestion.

Telematics technology is used across many of Direct Line Group’s brands, including Churchill, Direct Line and Privilege.