The insurtech’s chief executive says the appointment is ’integral’ to its expansion plans 

Liz Prior has been apppinted as Instanda’s new chief financial officer, according to a company statement posted today (7 September 2022).

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Prior joins from Hiscox, where she worked as managing director and chief financial officer of the insurer’s Guernsey division for more than a year.

In her new role, Prior will be responsible for optimising the business, developing finance and business strategies to grow Instanda and will support the company’s management team, board and investors on making key decisions related to business growth.

Tim Hardcastle, Instanda’s chief executive and co-founder, said: “Prior will be a tremendous addition to the Instanda business. Her proven leadership, outstanding technical ability and exceptional commercial judgement will be integral to our expansion plans.

“I am delighted to welcome Prior and look forward to her many contributions as we scale and grow our business to new levels.”

Her appointment comes as the no code insurance insurtech moves to expand its geographical presence in Europe, the US, Japan and the United Arab Emirates (UAE) and enhance its platform capabilities following the latest $45m funding raise, led by Toscafund.

Growth journey

Prior has 13 years of experience in insurance.

Before her most recent role at Hiscox she worked at Hiscox Special Risks as chief financial officer and has worked as head of reserving for the insurer.

Prior is also a qualified actuary – she worked as an actuarial consultant at KPMG for nearly six years.

She said: “Instanda is unique in so many ways and known for embracing the very best people and technology to help deliver an exceptional service to over 75 clients.

“[Its] innovative and convention-challenging approach appealed to me and it is very exciting to take part in [the firm’s] growth journey. I am looking forward to my new role and the opportunities that lie ahead.”

Instanda’s mission is to accelerate change and innovation in the insurance sector by digitising the value chain with an end-to-end no code core platform for carriers and MGAs. 

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