Analysis

In Focus: Why so many say ‘I fell into’ insurance – and why that’s changing

By 2025-09-04T07:00:00

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‘We’re a global leader. We contribute 2% to the UK’s GDP. We employ 60,000 people and nobody’s bothered to tell anybody that this thing exists,’ says chief executive officer

For decades, insurance has carried a reputation for being a career people “fall into” rather than actively pursue.

Yet behind the clichés lies a paradox – an industry that is complex, essential and intellectually rewarding, yet persistently misunderstood and undervalued by the wider public. As the sector faces an ageing workforce and a pressing need to attract new talent, that narrative is beginning to change.

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