The firm will ’take a cautious approach to building its book as it optimises its underwriting approach’
Insurance firm 1st Central has entered the home insurance market with the launch of a new product line.
The products will be underwritten by sister firm 1st Central Underwriting and are available as combined buildings and contents cover, or contents only.
Options include accidental damage cover, personal possessions cover, legal expenses cover provided by RAC and home emergency cover provided by Coplus.
The home insurance proposition has been in development for a while and received regulatory approval towards the end of 2023.
1st Central, which is part of First Central Insurance and Technology Group, said it would ”take a cautious approach to building its book as it optimises its underwriting approach”.
Availability
The offering is available direct online and via Confused.com – it will be available through other price comparison websites soon.
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Michael Lee, chief executive of First Central Group, said: “As we look to grow our business, buildings and contents insurance is a natural next step for us.
”The factors that have made our motor product so successful – including competitive pricing based on using data smartly, a simple product that customers can tailor to their needs and our supportive approach to customer service – give us a firm foundation on which to launch into the home market.”
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