Insurance Times will be a media partner for the event, which also aims to raise £50,000 for Cancer Research

Aventum is in its final recruitment phase for cyclists and volunteers to take part in its upcoming world record attempt in Leadenhall Market.

With a target of 500 cyclists and just two weeks remaining, the firm has already successfully enlisted over 400 participants and 30 volunteers.

The event, supported by media partner Insurance Times, is aiming to set a world record for the most participants in a static cycle relay.

Each participant will cycle at least 1km each in scheduled slots on a static bike placed on a purpose-built stage.

Alongside the record attempt, Aventum also aims to raise £50,000 for Cancer Research, adding a charitable dimension to the challenge.


Beginning at 10am on Tuesday 9 July, the London market collectively has until 4pm on Thursday 11 July to set the record.

”We need 500+ participants to take turns to cycle on a single exercise bike in a continuous relay – around the clock,” Matt Field, chief marketing officer at Aventum, said.

“We have three days and two nights in Leadenhall market to achieve this goal and raise over £50,000 for Cancer Research.

“We’re calling on everyone in EC3 to help. Everyone can join in and take part no matter what their level of fitness or cycling experience and if you don’t want to cycle there are plenty of support roles you can sign up for too to do your bit – we’re going to need an army of helpers.”

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