’We will build upon our many successes to deliver on the next stage of our strategy,’ says new appointee

Axa has appointed Tara Foley as its new UK and Ireland chief executive, a statement released today (20 July 2023) has revealed.

Foley will take up the role on 1 September 2023 after almost three years as chief executive of Axa UK retail insurance.

In her new position, she will be responsible for implementing the insurer’s 2024 to 2026 strategy for the UK and Ireland and leading the executive team.

Foley will also have oversight of business units across the UK and Ireland.

“I am thrilled to have the opportunity to take up the role of Axa UK and Ireland chief executive and lead this outstanding team of talented and dedicated people,” she said.

“Together, we will build upon our many successes to deliver on the next stage of our strategy, continue to grow the business and provide the best products and services for our customers and clients.”

Mark Pain, chairman at Axa UK, added that Foley was “a dynamic and purpose-driven leader who has successfully transformed the Axa retail business for customers and colleagues alike”.

She oversaw a number of projects at Axa retail, including the launch of digital disrupter Moja and the delivery of a transformation programme to make improvements for customers and employees.

“With her exceptional leadership skills and understanding of the insurance landscape, combined with her diverse customer-centric experience, we are confident that Axa UK and Ireland will continue to thrive and grow under her guidance,” Pain added.


Foley will succeed Claudio Gienal, who has been appointed chief transformation officer for Axa European markets and health.

In his new position, he will drive business and technological transformation.

Like Foley, he will start his new role on 1 September 2023 – until then, he will remain with Axa UK and Ireland to support a smooth transition.

Pain said: I would also like to take this opportunity to thank Claudio for his excellent leadership of Axa UK and Ireland.

“Over the past five years he has overseen the company’s largest transformation programme, built a competitive business and delivered significantly improved performance.

“We wish him all the best for his new role in Axa European markets and health.”