Axa UK expands personal lines presence as new partnership launched

Axa UK has begun its partnership with Lloyds Banking Group as the sole provider of car insurance to the bank’s customers.

The deal will see customers have the choice between two fully comprehensive options with the ability to add on extras, including breakdown and legal cover, while also having access to a 24-hour emergency claims line.

They will also be able to manage their cover online, including changes, claims and renewals, with no admin fees for online changes.

Jeremy Ward, managing director at Lloyds Banking Group, said: “Our customers are looking for peace of mind from a quality product under a strong brand.

“This enhanced new product with two levels of cover to choose from, will offer a greater range of options to drivers looking for insurance that best suits their needs.”

Expansion

The new partnership was announced last December under an agreement that will last for the next five years.

The deal forms part of Axa’s strategy to expand in the personal lines market.

Alain Zweibrucker, chief executive at Axa Retail, said: “Today is the start of an exciting journey with Lloyds Banking Group, which will see us deliver innovative motor products and services to their customers.

“This is just the beginning and I look forward to exploring the opportunities this partnership will bring.”