Hiscox appoints first chief marketing and revenue officer

Hiscox has appointed Aparna Sarin to the newly created role of group chief marketing and revenue officer.

Sarin joins the firm from financial services company Capital One, where she most recently served as chief marketing officer for business cards and payments.

Her prior experience also includes 14 years in various senior and leadership roles at American Express, as well as serving on the board of the Credit Builders Alliance.

Hiscox said that the creation of the role – which will sit on the firm’s executive committee – reflects its “focus on accelerating disciplined retail growth” and will strengthen the connection between its specialist propositions and the “right customers and distribution channels”.

Commercial instinct

Aki Hussain, group chief executive at Hiscox, said: “Sarin brings a powerful combination of commercial instinct, customer understanding and analytical rigour.

“She has built her career at the intersection of growth, discipline and execution and that makes her an excellent fit for our business ambitions.

“This appointment strengthens our ability to connect customer insight more directly to product and proposition development, marketing effectiveness and revenue growth.”

The new appointee added: “Hiscox has a distinctive brand, a strong track record and a clear ambition for growth. I’m excited to be joining at a point where there is real opportunity to build even stronger connections between customer insight, proposition development and commercial performance.

“I look forward to working with colleagues across the group to understand where we have the strongest opportunities, build on existing strengths and help create even greater consistency and impact across the business.”