Insurance Times Awards 2023: Jensten Underwriting looks to assist smaller businesses with MGA offering

Why did you want to enter the MGA Initiative of the Year award?

Innovation should be at the forefront of all good MGAs, so this was a natural category for Jensten Underwriting to enter.

This year alone, we’ve have launched several new products, including embedded FloodRe for households, technology and a new motor fleet and truck proposition. However, our Business Complete product is a genuine market innovation.

At a time when small businesses are feeling the pinch, this product is aimed at sole trader and micro SMEs, providing the benefits of low minimum premiums and ‘package insurance’, with the flexibility of a combined product.

Not only this, but it is supported by an online quote and buy portal, with a modular approach that has a dynamic question set, saving brokers time only having to answer questions that are relevant to the trade and cover elements they required.

What do you think makes your entry stand out and why should you win the award?

There is no other product in the market appropriate for this customer segment that combines these elements of cover in a modular for format like this.

This means smaller businesses can benefit from lower minimum premiums, but still have a policy that is tailored to suit their needs and only purchase the elements of cover that are relevant to them.

Both broker and customer benefit from a range of covers provided by the same provider with a single set of documentation – simply put, making life easier. A truly customer centric approach to a void in the current market.

What would winning this award mean to you and your firm?

Being named MGA of the Year would be fantastic recognition for all within Jensten Underwriting who have worked so hard in bringing this to life for our brokers and customer.

It would provide fitting recognition for all we’ve achieved this year and would underline the growing consensus in the market that we are different and we are aiming high. Innovation is in our DNA and we shall continue to work with our broker partners to bring more exciting, broker-focused solutions to market.

Winning this award would help us extend our reach beyond our existing customer base and allow us to become the underwriting partner that even more brokers can rely on.