Liiba to unveil new commercial broking report in October

Lloyd’s broking trade body the London and International Insurance Brokers’ Association (Liiba) has confirmed that it will publish a new research paper this autumn that explores the value of commercial broking to the worldwide economy.

The report, which will be entitled The innovation imperative: Why brokers matter more than ever, has been designed to objectively evaluate the views of global brokers, insurers and clients in order to pinpoint the value of commercial broking to the broader economy.

Christopher Croft, chief executive at Liiba, explained that the study should ”demonstrate precisely the value that brokers create in a format that government, regulators and the wider financial community can understand”.

Changing the narrative

Liiba committed to producing this planned research back in January 2025, when setting its annual agenda items.

The completed report, which will be available on the Insurindex platform, is scheduled for publication before commercial lines trade association the Council of Insurance Agents and Brokers holds its annual three-day conference, the Insurance Leadership Forum, this October in Colorado Springs.

The research will be conducted by industry specialist consultancies Gracechurch and Trimstone Partners.

Croft added: “For too long, London’s brokers have been the victim of all sorts of misunderstandings and misinterpretations.

”It’s been too easy to label brokers as purely a distribution cost. This study will change that. 2025 must be the year that we bring governments and regulators around the world to fully appreciate the value insurance intermediation delivers to the global economy.”