’People’s needs change over time and our role is to provide protection that evolves with them,’ says chief executive
Toyota Insurance Services UK has partnered with app-based digital insurer Cuvva to launch a new short-term insurance product.

Called Toyota Short-Term Insurance by Cuvva, the proposition offers comprehensive cover from one hour up to 28 days, enabling Toyota and Lexus customers to activate insurance in minutes via Cuvva’s mobile app.
It supports vehicle handovers, temporary cover requirements and short gaps between annual policies. For example, a customer collecting a new vehicle can activate comprehensive cover in minutes, without paperwork.
Jason Milton, chief executive at Toyota Insurance Services UK, said: ”At Toyota Insurance Services, our ambition is to support customers throughout every stage of their mobility journey, not just at the point of purchase.
”People’s needs change over time and our role is to provide protection that evolves with them. Partnering with Cuvva enables us to combine Toyota’s long-standing reputation for trust and reliability with flexible, app-based short-term insurance that fits modern lifestyles.”
’Fantastic opportunity’
Toyota Short-Term Insurance by Cuvva is available for eligible Toyota and Lexus vehicles.
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Freddy Macnamara, chief executive at Cuvva, said: “From working closely with car manufacturers and dealers across the UK, it’s clear that short-term insurance can make car ownership far easier by supporting drivers at moments of change.
”Whether they’re test driving a new car, borrowing one for a short time, or need cover that sits outside a traditional annual policy, it gives customers the time and flexibility to choose the right long-term cover without having to rush into a decision.
”Working with a brand of Toyota’s standing creates a fantastic opportunity to enhance the insurance experience for customers, so they can focus on enjoying their car from day one.”

His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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