’As digital assets continue to move further into the mainstream, demand for credible regulated protection solutions is increasing,’ says head

WTW has acquired Redefind to strengthen its digital asset protection offering.

Redefind is an end-to-end web-based platform, designed to facilitate access to insurance products for crypto and digital assets.

Through the deal, WTW will launch a non-custodial, cost-of-recovery insurance proposition, intended to support digital asset owners in the event of theft or loss.

The service will initially launch in the UK, with broader market and product expansion planned as capabilities continue to evolve.

Alastair Swift, head of global specialities at WTW-owned Willis, said: “As digital assets continue to move further into the mainstream, demand for credible regulated protection solutions is increasing. Through this investment, WTW is taking a leading position to shape the future of risk transfer and protection in the digital economy.

“We are committed to supporting clients in navigating emerging financial and technology risks and to delivering trusted, regulated solutions backed by our global insurance expertise.”

’Important milestone’

As part of the acquisition, Redefind’s founders, Richard Daws and Connor Edward, have joined Willis.

Anthony Borgman, head of GB affinity at Willis, said: “We are delighted to have acquired Redefind and welcome its founders to WTW. Under Daws’ stewardship the business will continue to evolve with support from WTW’s Affinity practice and for wider distribution.

“This marks an important milestone in WTW’s broader digital strategy, providing a foundation to expand our capabilities in digital asset protection and crypto insurance.”