Aviva adds wellbeing services to personal accident and business travel offering

Aviva has added a package of wellbeing services to its personal accident and business travel insurance offering in a bid to reduce mental health-related risk.

In a statement released today (30 January 2024), the insurer said the new additions were “designed to support businesses and their employees with their mental health and wellbeing” and build “resilience and understanding”.

Available to policyholders and their employees, services include a line manager toolkit for mental health, a counselling service, as well as health and wellbeing discounts.

Aviva will also provide offers on products and services to support those who have received a cancer diagnosis. 

“Mental health and wellbeing is an area of concern for many employers and we’re proud to be supporting resilience in this area with a new package of enhancements,” Aviva’s head of accident and health Luke Powis said.

“We know that effective mental health support strategies have the potential to improve productivity, employee engagement, reduce absenteeism and help make businesses better places to work, which is why this area is so important.”

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This came after research from the insurer highlighted that 17% of senior leaders believed the biggest risk to their business last year was staff mental health and wellbeing – up from 14% in 2022.

Those organisations most likely to rank this in their top three worries were charities (31%) and public sector businesses (28%).

YouGov surveyed more than 1,200 UK senior business leaders from small, mid-market and corporate businesses across nine industries for the research, on behalf of Aviva, between 15 September and 8 October 2023.

The insurer claimed its new product was an “industry first” for UK general insurance.

“Our group personal accident and business travel customers and their employees can now benefit from mental health training, counselling and support for a cancer diagnosis,” Powis said.

“This is already making a difference to thousands of employees across the country, all at no extra cost to them.”