Aviva enhances self-serve capability with new tool to improve broker responsiveness

Aviva has unveiled ‘Accept Quote’ as the latest enhancement to its self-serve capability.

With the automated enhancement, brokers are now able to accept regionally traded mid-market new business quotes and hold cover “at the touch of a button”, without needing to contact an underwriter.

The development builds on Aviva’s business quotes feature launched last year, which enables brokers to track submissions and view the status of quotes they have submitted.

In this update, the addition of the ‘Accept Quote’ button enables brokers to take control of the final step in the process – binding cover – with the click of a button and directly through Aviva’s broker portal.

Jason Chambers, director of innovation for SME at Aviva, said: “The launch of ‘Accept Quote’ is the latest example of Aviva’s market-leading automation, designed to deliver increased visibility and responsiveness for brokers.

”When brokers log in and navigate to ‘manage policies’, they’ll find their new business submissions under the ‘new business quotes’ tab.

“When a submission meets the relevant criteria, as it usually does, the quoted price will appear alongside an ‘Accept Quote’ button. Once accepted, the policy number is confirmed and documents are instantly available to view in e-docs.”

Broker responsiveness

The ‘Accept Quote’ update is part of Aviva’s broader investment in new business automation, aimed at freeing underwriters to focus on more complex risks while giving brokers smarter tools to manage client and policy information online.

According to Aviva’s Broker Barometer survey, published on 10 April 2025, 85% of brokers expressed an interest in utilising automation, with more than half saying they are using automation to increase competitive advantage and improve customer service.

Chambers concluded: “We want to be visible, responsive and deliver flawlessly for brokers.

”The introduction of the ‘Accept Quote’ feature is the latest example of delivering on this ambition. This enhancement is a direct response to broker feedback and underscores our dedication to making trading with Aviva even easier and faster for brokers.”