‘Both these appointments bring a level of expertise and talent I know will strengthen our ability to grow and sustain our business,’ says commercial director

Close Brothers Premium Finance (CBPF) has made two senior appointments to support the next phase of its commercial function’s growth.

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The moves include Mark Farrant being named as head of sales operations and Cris Jackson taking on the newly created role of growth director.

Farrant takes on this new role after over a decade at CBPF and will be leading broker management, sale support, broker training and sales optimisation.

Speaking about his new appointment, Farrant said: “I’m thrilled to have been given the chance to lead on sales operations, something that is so vital to our service proposition.

“Working closely with sales, and with the breadth of expertise these teams have, I’m keen to explore what we can do to better serve the needs of our brokers, which is key to our continued success.”

Meanwhile, Jackson, who previously held a consultancy role at CBPF, will be responsbile for driving growth through new market exploration and strengthening relationships.

Jackson said: “The energy and appetite to grow is clear and shows a real desire to capitalise on our understanding of the market and deliver exactly what our partners want, in a way that sets us apart.

”I hope to add value by bringing a different lens to how we present our proposition and people, to truly demonstrate a brand that has brokers and their clients at the heart of its business.”

’Next Chapter’

Both appointees begin their new roles on 1 May 2025.

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CBPF said the appointments support the finance providers’ long-term strategy and growth ambitions to bring together core elements of business into a new commercial function.

Colin Wallace, who took the role of commercial director at CBPF in March 2025, said: “Both these appointments bring a level of expertise and talent I know will strengthen our ability to grow and sustain our business.

“With our commercial structure fully in place, our next chapter can truly begin, supporting the business in ensuring we continue to thrive over the long-term.”

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