Matthew Collins, managing director at Ascend, talks about the firm’s entry for the Digital Broker of the Year award

1. Why did you put yourselves forward for the Digital Broker of the Year category?

We put ourselves forward for the Digital Broker of the Year award because of our commitment to innovation, customer-centric solutions and the use of cutting edge technology to streamline claims and processes.

Matthew Collins, managing Director at Ascend

Matthew Collins, managing director at Ascend

Our digital platforms simplify policy management, improve client experience and provide real-time insights, allowing customers to make efficient, informed decisions.

We believe these advancements position us as leaders in the digital insurance landscape, deserving recognition for our forward-thinking approach and dedication, as well as our aim to always offer our clients something different and be at the forefront of technical advancement in the industry.

2. What do you think makes your entry stand out and why should you win the award?

Our entry stands out due to the groundbreaking Ascend 24/7 Sharepoint, which allows clients to access important policy documents – and our back office system – via their specific client login.

The proactive technology of the Ascend Claims App, which allows for 24/7, immediate reporting also sets us apart. We hope to win this award because of Ascend Broking’s impressive performance over the past 12 months, including strong growth metrics and innovative initiatives.

Our advancements in technology-driven solutions mean we have solidified our reputation as a forward-thinking, 100% advisory business, where every client benefits from personalised interactions and a deep understanding of their business needs.

3. What would winning this award mean to you and your firm?

Winning the Digital Broker of the Year award would be a significant milestone for us, validating our commitment to innovation and excellence in the insurance industry.

It would recognise the hard work and dedication of our team in developing digital solutions that enhance customer experience, streamline operations and improve decision-making.

This award would reinforce our position as leaders in the digital insurance space, boosting our credibility and trust with clients and also inspiring us to continue pushing the boundaries of what’s possible, driving further innovation and growth.

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The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.