Insurance Times Awards 2025: Aviva’s quote turnaround reduced from five days to two hours

1. Why did you put yourselves forward for the Excellence in Underwriting category?

We entered the Excellence in Underwriting category because we have transformed commercial underwriting at Aviva. By tackling slow manual processes, a widening protection gap and lack of personalisation, we have created a future-ready proposition that combines data, AI and underwriter expertise.

Our approach automates submissions, prioritises quotes intelligently and delivers actionable insights, reducing response times from five days to two hours.

This initiative improves broker transparency, addresses underinsurance and enhances customer outcomes. It demonstrates leadership in leveraging technology to simplify complexity and set new standards for performance, responsiveness and personalisation in the commercial insurance market.

2. What do you think makes your entry stand out and why should you win the award?

Our entry stands out for its scale and impact. We have automated new business submissions end to end, from intelligent ingestion to smart triage and routing, minimising manual effort.

AI-powered insights enrich every quote, enabling data-driven decisions and detecting underinsurance. Brokers gain real-time tracking, full quote visibility and self-serve binding, improving transparency and speed.

Quote turnaround is reducing from days to hours, with higher hit rates and significant underinsurance addressed.

Supporting thousands of underwriters, our system processes thousands of quotes and delivers 95% of insights in under 20 seconds. Combined with strong training investment, this represents a true step change in underwriting excellence.

3. What would winning this award mean to you and your firm?

Winning this award would be a powerful recognition of our vision, dedication and collaborative effort behind this transformation. It would validate our commitment to leading the market through innovation and customer centricity, while celebrating the expertise and hard work of our underwriters, technology teams and partners.

This achievement would reinforce our reputation as a pioneer in commercial insurance, inspiring continued investment in people and technology. Most importantly, it would motivate us to keep pushing boundaries, driving further improvements in underwriting excellence and ensuring we deliver even greater value to customers, brokers and the wider industry for years to come.