Insurer partnerships top of brokers’ agendas at Biba 2026

More than half of brokers planning to attend the Biba Conference 2026 are hoping to use the event to improve their relationships with insurer partners.

However, while many brokers are seeking to build on such relationships, sentiment is already high for the quality of partnerships they maintain, with 90% of brokers rating their insurer collaborations as good or excellent.

All of this is according to the latest Broker Barometer survey from insurer Aviva, which polled attendees on their priorities for the upcoming event, held 13 and 14 May in Manchester Central.

Investment in digital technology and artificial intelligence (AI) was ranked as brokers’ second most common aim for the conference, being cited by 46% of respondents.

Meanwhile, improving client relationships (43%), offering flexible cover (31%) and improving regional expertise (30%) were also mentioned as key strategic priorities by brokers.

Stronger ties

Dave Martin, managing director for UK commercial and chief distribution officer at Aviva, said: “Biba has asked its members what is it ‘Time:To’ do at the industry’s annual gathering this week and brokers have made it clear that they want to use their time in Manchester to develop even stronger ties with insurers for the benefit of our shared customers.

“I couldn’t agree more and that’s exactly why Biba is always a standout moment in the year for us. It’s a chance to spend time with brokers, understand their priorities and hear first-hand how we can best support them to seize the opportunities ahead.

He continued: “We share brokers’ ambition to build on the strong foundations of our relationships to produce even better outcomes for clients.

“That’s why we are investing across our proposition – innovating tools that make digital trading more efficient, strengthening our in house claims capabilities to deliver standout service and broadening our appetite and solutions to meet evolving clients’ needs.”