’We’re on a mission to help the rank and file of insurance businesses embrace the benefits of eTrading, especially around improved sales distribution and more efficient back office operations,’ says director
The ‘Ready, Steady, Go-Insur’ proof-of-concept competition, delivered by Go-Insur in partnership with Insurance Times, is still open for submissions until 30 November 2025.

Go-Insur, the policy administration system (PAS) from digital agency Pencentric Digital, is offering firms the chance to win a digital distribution package at reduced costs.
The package, aimed mainly at UK general insurance MGAs, includes the launch of an existing product to market digitally via the quote and bind route on Go-Insur’s platform – usually costing £5,000 – as well as a 30% discount on the first 12 months of a Go-Insur platform license, a total package worth around £14,000.
At the end of the 12 month period, or when the product trades £500,000 of gross written premium (GWP), firms can choose to purchase a full license or terminate the service.
How to apply
Companies wishing to enter the competition can do so online until 30 November 2025 via Go-Insur’s website.
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To be eligible for the prize, applicants must have been trading for 12 months, show that their product has capacity for another 12 months and be a new client to Go-Insur.
Additional risk rated questions must be supplied by the end of the year to enable the chosen product to go live in the first quarter of 2026.
Speaking at the competition launch, Simon Fenn, director at Go-Insur, said: “We’re on a mission to help the rank and file of insurance businesses embrace the benefits of eTrading, especially around improved sales distribution and more efficient back office operations.
“This latest digital proof-of-concept offer in partnership with Insurance Times gives an insurance business the opportunity to set up and digitally trade pretty much any risk product for 12 months at a significantly reduced cost, with the full support of our highly experienced and award winning Go-Insur PAS team.”

He graduated in 2017 from the University of Manchester with a degree in Geology. He spent the first part of his career working in consulting and tech, spending time at Citibank as a data analyst, before working as an analytics engineer with clients in the retail, technology, manufacturing and financial services sectors.View full Profile







































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