’The appointments bring together significant experience from across insurance, governance, regulation, leadership and market development,’ says association
The Pet and Equine Insurance Association (PEIA) has appointed multiple industry veterans to its board.
Among the new hires are Admrial’s Pritpal Powar , Howden’s Peter Blanc, Axa veteran David Williams and ex-Citigroup leader Fiona King.
PEIA said the moves further strengthen ”its leadership as it continues to build a fairer, more transparent and more sustainable pet and equine insurance market”.
“The appointments bring together significant experience from across insurance, governance, regulation, leadership and market development at an important stage in PEIA’s growth,” it added.
Experience
Powar is pet director at Admiral Group and a chartered management accountant with more than 20 years’ experience across Aviva, Direct Line Group and Admiral.
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Blanc, meanwhile, built Aston Lark into one of the largest independent brokers in the UK before its acquisition by Howden in 2022. He is now a strategic advisor to Howden, leading on global M&A activity.
Williams brings more than 30 years’ experience in general insurance, including over two decades leading Axa insurance’s claims and underwriting functions. Now working in a non-executive and advisory capacity, he continues to support Axa and other organisations on a consultancy and board basis.
Finally, King retired from Citigroup at the end of 2025, having served as chief executive at Citibank UK and London branch head of Citibank Europe.
Sharon Brown, chief executive at PEIA, said: “PEIA was created to bring people together across the pet and equine insurance ecosystem to tackle the issues that matter most, from affordability and trust to transparency, consumer outcomes and animal welfare.
”We are absolutely delighted to welcome Powar, Blanc, Williams and King. Together, they bring an exceptional breadth of experience and insight, and their support will strengthen PEIA as we continue building a collaborative and credible voice for the sector.”
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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