Analysis

Briefing: How UKGI should respond as AI becomes more popular with consumers

By 2025-10-09T09:00:00

AI answering phone

Relevant research finds that the number of customers who are comfortable with artificial intelligence deciding their policy price without human intervention rose from 31% in 2024 to 37% in 2025

During a recent interview I did with Bridgetech group chief executive Matthew Porter, he highlighted to me how the uptake around artificial intelligence (AI) powered chatbots is continuing to grow.

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