Insurers are looking at new ways to improve their image with graduates, according to the Chartered Insurance Institute (CII).
The CII, which has 66,500 members, told the FT.com that in the past, "insurance has not been seen as a first choice career for the most able school or university leavers - with notable exceptions."
The CII said that shadows have hung over the industry, which have affected its image. The CII pointed to the asbestos-related crisis at Lloyd's, which brought the market to the brink of collapse in the early 1990s.
The CII said the insurance industry is now keen to recruit new graduates because of the concentration of the industry in the past 10 years, which has seen the creation groups such as Aviva.
The CII's Steve Radford said: "During the consolidation period in the mid-90s, a lot of experienced people left the industry. The trading environment is now much more difficult and companies realise they must try to recruit the best people."
