‘With flood risk increasing, the need to ensure there is an army of skilled and informed PFR practitioners at the ready has never been more urgent,’ says director
Flood Re has released an e-learning module for loss adjusters and claims managers, aimed at highlighting the need for flood resilient reconstruction of flooded properties.

The new education tool – launched today (3 June 2026) at the British Damage Management Association’s (BDMA) annual conference – is part of the reinsurer’s 10-year anniversary ReThink campaign, which calls on those involved in the flood sector to “rethink risk, rethink resilience and rethink the future”.
Flood Re said that the adoption of property flood resilience (PFR) practices needs to be “urgently accelerated” to avoid the affordability and availability of flood cover plummeting ahead of the government-backed initiative’s planned wind down in 2039.
The module resides within the existing Flood Re Academy site and is designed to “help claims professionals be more confident when explaining and guiding policyholders and householders through the role, benefits and funding of PFR measures and to talk with insight on the PFR options available”.
Property flood resilience
Kelly Ostler-Coyle, director of corporate affairs at Flood Re, said: “The claims sector is on the front line when it comes to driving forward property flood resilience. And with flood risk increasing, the need to ensure there is an army of skilled and informed PFR practitioners at the ready has never been more urgent.
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“PFR, installed appropriately and correctly, can make a huge difference in the event of flooding, from limiting damage to enabling householders to return to their home in days, if not hours.
“We believe there is a huge opportunity for the claims sector to rethink their skill sets, reskill and take advantage of the emerging PFR market.”
Adrian Jolly, BDMA chair, added: “The BDMA is fully supportive of Flood Re’s aims and is encouraging members, and those across the wider claims sector, to ensure they are up to speed on Build Back Better, the benefits of PFR and are confident in talking about delivering it in practice.
“Our sector should be at the forefront of the fledgling PFR market, which will – as flooding continues to rise – become more mainstream and in demand.”

He graduated in 2017 from the University of Manchester with a degree in Geology. He spent the first part of his career working in consulting and tech, spending time at Citibank as a data analyst, before working as an analytics engineer with clients in the retail, technology, manufacturing and financial services sectors.View full Profile






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