James Fowle, head of group fraud and claims strategy at The Acorn Group, speaks on his firm’s entry to the Excellence in Fraud Mitigation category
1. Why did you put yourselves forward for the Excellence in Fraud Mitigation category?
We entered this category to showcase Acorn Insurance’s evolution into a data-driven, intelligence-led organisation. Over the past year, we have transformed our fraud strategy, embedding AI, enhancing industry collaboration and strengthening customer protection.
Being shortlisted reflects the hard work of our people and our commitment to raising standards across the market. We put ourselves forward to demonstrate how far we have come and to celebrate the innovation that is reshaping Acorn into a modern, proactive insurer.
2. What makes your entry stand out and why should you win the award?
Our entry stands out because it shows real, measurable progress, including higher detection, reduced indemnity spend and improved customer outcomes.
We did not just deploy new tools – we redesigned our fraud ecosystem, integrating Clearspeed, enhanced SIRA rules, watchlists and a more mature intelligence model.
This has fundamentally changed how we protect honest customers. We should win because Acorn has shown what meaningful evolution looks like – scalable innovation, tangible results and a clear blueprint for best-practice fraud mitigation in the UK motor market.
3. What would winning this award mean to you and your firm?
Winning would recognise Acorn Insurance’s transformation journey and the dedication of the teams driving it.
It would validate our investment in technology, intelligence and people and reinforce our position as an insurer committed to doing the right thing for customers.
For us, it would be a milestone that marks how far Acorn has progressed and motivates us to go further in building a safer, more resilient and customer-focused organisation.
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