Russell Lane, chief executive at Brunel Group, speaks on his firm’s entry to the Insurance Broker of the Year category

1. Why did you put yourselves forward for the Insurance Broker of the Year category?

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Russell Lane, chief executive at Brunel Group

Brunel Group put ourselves forward for the Insurance Broker of the Year Award to showcase our commitment to quality in client service and expertise within the insurance sector.

We believe our dedication to fostering strong local relationships while maintaining the industry expertise of a national firm sets us apart.

Being named a finalist reflects our diligence in providing tailored solutions, transparency and continuous improvement.

This recognition is a testament to the hard work and enthusiasm of our team and we are proud to be acknowledged among the best in the industry.

2. What do you think makes your entry stand out and why should you win the award?

Brunel Group stands out due to our strategic, sustainable growth and strong community focus.

Our expansion across key regions, including Stowmarket, Cardiff, Hayle and South Molton, has been driven by client demand, enabling us to offer local expertise with the backing of a national firm.

Our decentralised model empowers regional leaders, ensuring personalised service while maintaining operational excellence.

With a 93% renewal retention rate, exceeding revenue targets and a commitment to compliance and quality, we’ve demonstrated consistent performance and resilience, making us a deserving finalist for the Insurance Broker of the Year Award.

3. What would winning this award mean to you and your firm?

Winning the Insurance Broker of the Year Award would mean the world to our team at Brunel Group.

It would be a recognition of the hard work, passion and commitment each member of our staff has contributed to our success.

From our regional leaders to the front-line employees, this award would be a celebration of their dedication to delivering exceptional service and building strong client relationships.

It would reaffirm that their efforts, whether it is big sales or day-to-day operations, are truly valued. Ultimately, it would be a proud moment for everyone, reinforcing our shared values and inspiring even greater achievements ahead.