Kia teams up with LexisNexis to enhance driving insights

LexisNexis Risk Solutions has partnered with Kia to enhance the car manufacuter’s connected vehicle ecosystem. 

In this collaboration, Kia will utilise the provider’s scoring service, which offers driving risk insights to consumers.

These scores will be introduced into Kia Europe’s newly updated app, giving owners that select the service with deeper insights into their driving behaviour. 

The updated app will also provide tailored driving coaching tips that give consumers the ability to change their driving behaviour and to potentially lower their insurance costs and improve vehicle efficiency.

Olivier Pascal, head of connected cars at Kia Connect, said: “Connected services are reshaping the driver experience and by utilising the LexisNexis Risk Solutions scoring service that integrates driving insights from the LexisNexis Drive Metrics model into our Kia Connect platform, we’re taking the next step in offering smarter, safer driving and more personalised mobility.

“This collaboration empowers our customers with real-time driving insights while supporting the insurance industry with meaningful, privacy-conscious data to deliver tailored insurance solutions.

”It’s a win for our drivers – and for the future of connected mobility.”

Competitive Edge

Kia Europe’s high app adoption and usage rate ensures that partnered insurers gain access to interested, engaged segments of the population.

This aims to give insurers a competitive edge by improving risk segmentation, offering more personalised pricing and enhancing customer retention.

James Burton, managing director of Europe and UK insurance at LexisNexis Risk Solutions, said: “We are pleased to collaborate with Kia Connect on this important endeavour to help Kia owners proactively lower their cost of vehicle ownership.

”By embracing the use of their driving behaviour data, Kia owners can improve their driving behaviour. Additionally, Kia owners will have the option to share the scores with their insurer to personalise their insurance premium.

“Leveraging a scoring service that utilises our Drive Metrics model, automakers are better positioned to support their owners and insurers with more accurate segmentation based on actual driving risks and enable more personalised pricing of policy premiums.”