Lemonade’s chief executive and co-founder says the pandemic-driven surge in pet adoption made the new product idea ‘even more obvious’ 

US-based insurtech Lemonade has launched pet insurance for kittens and puppies, adding to its pet health insurance product line - Lemonade Pet.

The preventive care package, designed specifically for puppies and kittens under two years of age, launches as pet adoption is on the rise.

Approximately 70% of US households have a pet, according to the American Pet Products Association’s 2021 to 2022 survey, published in June - this figure is up from 67% in 2019 to 2020.

Meanwhile, one in four pet parents surveyed in May 2021 said they were “worried about being able to afford vet care”, according to the American Society for the Prevention of Cruelty. 

Shai Wininger, Lemonade chief executive and co-founder, said: “In the year since we launched Lemonade Pet, we [have] continued to expand our product and today, we’re bringing it to pet parents of young cats and dogs.

“With the pandemic-driven surge in pet adoption, it became even more obvious [that] Lemonade should offer these pet parents peace of mind around the healthcare of their puppies and kittens.”

Preventative care

The new care package offers coverage for important procedures like spay and neuter, micro-chipping, flea medication and up to six vaccines or boosters.

Stephanie Liff, Lemonade’s vet health expert, said: “Lemonade’s new offering showcases a commitment to provide pets with quality healthcare by making preventative care more affordable.

“Offering a preventative care package for puppies and kittens transforms the way pet parents think about going to the vet.

”Instead of rushing over when something bad happens, or as the dog or cat grows old, people should bring pets in when they’re young, to keep them healthy as they mature.”