’Driving profitable growth through an enhanced commercial proposition is crucial to NFU Mutual’s long-term strategy,’ says head of propositions

NFU Mutual has appointed Zoe Knight as its first head of commercial in a bid to accelerate growth in the commercial insurance market.

The newly created role will see Knight take responsibility for formulating, leading and implementing the insurance provider’s commercial strategy.

In turn, the firm hopes that it will be able to drive new business across the sector and enhance its offering.

Martyn Dyson, head of propositions at NFU Mutual, said that driving profitable growth through an ”enhanced commercial proposition is crucial to NFU Mutual’s long-term strategy”.

Knight said she was “delighted” to lead the firm’s commercial growth.

“Over the past few years, NFU Mutual has become a real player in commercial and key to this has been the great collaboration within the business and the local knowledge and service provided by our agencies situated around the UK,” she added.

“Within our network, we have a number of commercial focus agencies that provide expert advice across a range of commercial sectors to help us target and grow our business within this market.”


Knight brings 30 years of experience within the insurance industry to the role.

She began her career in 1994 as a commercial underwriter and has since held roles within sales and business development, as well as product proposition.

This included business development manger at Axa and sales performance manager at NIG Commercial.

She also held the role of product development manager with NIG before moving to NFU Mutual in 2019.

During her time with the business, she has worked in a range of commercial roles and most recently held the position of commercial proposition manager.

“Zoe has already played a critical role in shaping our proposition and business plan for commercial,” Dyson said.

”I am delighted she will now be taking on accountability as head of commercial to drive forward our ambitious and exciting agenda in this market.”