As Worry+Peace prepares to scale up, it has made two key industry appointments to aid its progress 

Broker and insurtech Worry+Peace has appointed Mark Cliff and Andy Hawkes to its advisory board.

These high profile appointments will see the two new recruits support the development of the insurtech as it evolves.

The advisory board will focus on helping Worry+Peace identify industry needs and exploit relevant opportunities, as well as acting as advocates for the platform and the solutions it can provide.

Cliff, who took the helm as chairman for MGA Avid Insurance Services last month, also has a range of non-executive leadership roles across the sector.

Meanwhile Hawkes has been chief executive of Cardinus Risk Management for nearly 13 years. He is also a partner at THB Group and founded Evolution Underwriting Group.

On the advisory board, Cliff and Hawkes will be joining Paul Jardine, who was formerly XL Catlin’s senior executive.

Welcoming the new additions, Worry+Peace’s founder James York said: “I’m delighted that such fantastic advisors like [Cliff] and [Hawkes] can look at the early progress we’ve made and visualise the endgame, which is to help both buyers and providers get more value.”

Speaking about his new appointment, Cliff said: “Worry+Peace is building a truly unique platform that I believe has the ambition, potential and strategy to help our sector in a genuinely exciting way. I look forward to adding value through the insight I bring from my previous and ongoing experience in the sector.”

In addition to this, Hawkes said: “I’ve been aware of Worry+Peace for a while and I have every confidence there is a potent edge to the concept - it will be good for buyers and providers in this sector to have a platform like this. I am delighted to play my part.”


Despite the pandemic, the insurtech’s proposition has continued to flourish and attract new users this year.

It uses a custom-built feedback platform to give providers deeper insight into their customers’ views and experiences of dealing with their business.

Worry+Peace has set itself the challenge of putting the insurance sector “under one roof”, providing tools that allow users to unlock, understand and exploit the customer insight it provides.

York said the insurtech is developing a “game changer” that would offer retail and commercial providers the chance to get far more out of feedback than they can from existing star ratings platforms.

“We’re under no illusion about the ambition and magnitude of the task. But having focused our efforts on on-boarding providers to the tools already built, we believe we’ve found a way to scale the proposition without adding even more unnecessary marketing spend,” he added.

York has also been shortlisted for the Technology Champion of the Year Award in Insurance Times’s Technology and Innovation Awards 2020 - the results will be revealed on 17 September in a virtual ceremony.