Analysis

Luisa Barile: From puppy to profit – how ManyPets learned new tricks for growth

By 2025-10-17T07:00:00

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‘I’ve told my team very clearly – I want us to be number one. Success means being the undisputed go-to for pet insurance in the UK,’ says chief executive

A sharp turnaround from loss to profit has seen ManyPets evolve from disruptive start-up to established player. Chief executive Luise Barile explains how efficiency, AI and disciplined leadership are fuelling the firm’s bid to lead the UK pet insurance market.

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