Analysis

Opinion: How true is the claims ‘shop window’ adage?

By 2024-06-12T07:00:00

shop window, shop front

Editor Katie Scott discusses whether a change in perspective around how claims are viewed could help improve customers’ perception of the industry

Last month, Insurance Times hosted its annual Claims Excellence Awards at Kensington’s Royal Garden Hotel (23 May 2024).

While there was plenty of fun to be had as we cackled into our wine glasses in response to our hilarious host, comedian Zoe Lyons, there were also some really important market messages and claims conversations reverberating around the room.

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