Everywhen general insurance businesses begin trading under new name

Everywhen, the new name for Ardonagh Advisory, has confirmed that its general insurance businesses have officially begun trading under the brand. 

The new name was launched during the first day of the 2025 Biba Conference, with the Ardonagh-owned platform describing the rebrand as a “natural evolution for the business”.

It added that over the next 12 months, the majority of trading broking brands will follow and rebrand as Everywhen as well.

Today (18 November 2025), it was confirmed that a network of more than 35 brands, including Towergate, Ethos Broking and Berkeley Alexander, will unite under one unified identity.

Rob Worrell, chief executive at Everywhen, said: “Everywhen marks the culmination of years of growth and collaboration across our platform.

“It symbolises a single, confident identity that reflects who we are today and who we’re becoming.

“Our new brand represents the same people, expertise and passion our clients know and trust, now brought together under one name that speaks to our purpose – to be there for our clients, every time and everywhere, Everywhen.”

’Clarity and confidence’

Everywhen employs more than 4,500 people with over 100 offices across the UK. It places over £5bn of insurance premium on behalf of clients each year.

The new Everywhen brand has been rolled out across offices, digital channels and client communications since 17 November, supported by a new visual identity and campaign.

Worrell added: “We’ve taken the time to reframe what really matters, consolidate our brand values and ensure we understand the everyday realities of our clients, brokers and partners in today’s economy.

”This launch is about clarity and confidence, bringing our clients and people together under one clear and inspiring identity.”