Insurance Times Awards 2025: AllClear receives glowing reviews from its ‘data-powered tailoring’

1. Why did you put yourselves forward for the Customer Champion of the Year – Broker category?

This year we had some incredible achievements in customer care.

It reminded us why we do what we do and we’re proud to be recognised for our commitment to excellent customer experience.

Firstly, we were rated on Trustpilot as excellent or great by 98% of reviews and as the number one insurance company in the UK. 

Secondly, our gold plus product has been endorsed three times as a Which? best buy. 

2. What do you think makes your entry stand out and why should you win the award?

We understand peace of mind is important when you travel. But excitement before a holiday can become worry for those with medical conditions.

That’s why we don’t stop at satisfaction, we aim for connection. From the tech-savvy 50-year-old hunting for value, to the couple aged over 80 with medical conditions who want to speak to someone they trust, we tailor every touchpoint. 

We have the privilege of speaking to people who’ve overcome more than most and are ready to travel again.

Every touchpoint is driven by human connection. We see people, not policies –  breathing a sigh of relief, knowing they’re in safe hands when they have an emergency abroad. We’re proud 98% would recommend us.

Our focus was on making insurance accessible for all while innovating to streamline customer experience and using data-powered tailoring as one size doesn’t fit all.

3. What would winning this award mean to you and your firm?

We would be very proud to win this award.

It would be testament to everything we have achieved in 2025 – offering empathetic, innovative and tailored customer support with cross-functional teams working together in a proactive, data-driven way.