RSA and NIG officially rebrand to Intact Insurance

RSA and NIG have officially rebranded to Intact Insurance across the UK, Ireland and Europe.

In September 2023, the insurer agreed a deal to acquire Direct Line Group’s (DLG’s) commercial lines operations, including the NIG and FarmWeb brand.

As a result, chief executive Ken Norgrove told brokers in April 2024 that “we will move to one brand this time next year”, with the rebrand to Intact Insurance being announced in April 2025.

RSA said completing the rebrand ”unites the companies under a single global brand, reflecting a shared purpose, values and ambition to double the size of the business by 2030”.

Norgrove said: “This is more than a change of symbol and name. It’s a powerful statement of who we are – built on expertise, known for being easy to do business with and driven by our values and a clear purpose.

“It reflects our bold growth ambitions to be the best commercial lines insurer in the UK and build a leading specialty lines business by leveraging Intact’s global footprint.”

’Pivotal moment’

RSA’s history dates back to 1710, with it having been founded as Sun Fire Insurance by Charles Povey.

The group then merged with Royal Insurance Holdings to become Royal and Sun Alliance Insurance Group in 1996.

The insurer was then acquired by Intact Financial Corporation in 2021.

Nadia Côté, chief executive for Europe and head of specialty for UK, said: “This rebrand marks a pivotal moment for our European business and our UK specialty lines businesses.

”As Intact Insurance, we’re bringing together deep local knowledge and global expertise to deliver a more connected and consistent experience for our customers and brokers. It’s a bold step forward that strengthens our ability to serve complex and international risks with confidence, agility and a shared purpose.”