’His years of experience in HR and first-hand experience of working with scale-up businesses like ours make him the perfect choice,’ says chief executive
Insurtech Send Technology Solutions has appointed Will Sparkes as its new chief people officer.
In this new role, Sparkes will be focused on building Send’s talent strategy – ensuring the team has the right support structures and performance frameworks in place to sustain growth as the business continues to scale.
With 17 years working in HR, he has experience scaling high-performing teams within technology businesses.
Andy Moss, Send co-founder and chief executive, said: “The collaborative, supportive culture we’ve built has been fundamental to our success and it will always be at our core.
”We’re now focused on enhancing that foundation with structured development pathways and performance frameworks that give every team member a clear vision for their future with us.
”Sparkes’ years of experience in HR and first-hand experience of working with scale-up businesses like ours make him the perfect choice to support our people as we continue to grow internationally.”
‘Strong Foundation’
The appointee’s previous roles include HR positions at FTSE and Fortune-500 companies –such as Informa and Metlife – as well as several technology startups and unicorns undergoing fundraising and international expansion.
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He joins from CubeLogic, where he was the interim HR director. Before that, he was the chief people officer at ESG Book and head of HR EMEA at Thought Machine.
Sparkes said: “Everyone at Send is deeply committed to the company’s mission to revolutionise commercial underwriting.
”That mindset has created a vibrant, engaged team – a strong foundation we can build on to help people grow and thrive. I’m really excited to join Send at this exciting time in its journey and look forward to using my prior experience to further sharpen our focus on talent development.”

With a range of freelance experience, Harriet has contributed to regional news coverage in London and Sheffield, as well as music and entertainment reporting across various publications.View full Profile
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