Marsh becomes official insurance broker partner of Formula 1 in major deal

Marsh has secured a major new deal with Formula 1, with the firm becoming the motorsport’s official risk partner and official insurance brokering partner.

The multiyear deal will see Marsh have prominent trackside branding and the ability to create curated guest experiences at races around the world.

In addition, Marsh will present The Risk Perspective, a unique content series featured on F1.com and the F1 app, exploring nine specific circuits where drivers and teams must interpret risk, adapt to evolving conditions and make decisive calls under pressure. 

“Formula 1 embodies the pinnacle of performance, precision and resilience – values that are deeply aligned with Marsh’s commitment to helping clients navigate complexity and unlock opportunity,” said John Doyle, president and chief executive at Marsh.

“This sponsorship reflects the powerful synergy between our organisations, where success depends on data driven insight, cutting edge analytics and a keen analysis of risk to drive performance.”

’Huge opportunities’

Marsh also hopes the deal will create a significant brand presence, leveraging Formula 1’s worldwide reach to more than 827 million fans.

Stefano Domenicali, president and chief executive of Formula 1, said: ”It’s fantastic that Marsh is joining the F1 family as an official partner, bringing their focus on performance, innovative solutions and global growth to further enhance our sport.

“Both organisations have enormous reach delivered through a unified ecosystem dedicated to excellence and pushing the boundaries of what’s possible. As the sport continues to build momentum and reach new heights, we have huge opportunities with Marsh to think big and achieve great things together.”