The charter forms part of Insurance Times’ broader talent campaign

More firms operating in the UK general insurance (UKGI) sector have signed Insurance Times’ Destination Insurance Charter.

The charter forms part of Insurance Times’ broader talent campaign – entitled Destination Insurance – which aims to support the UKGI industry to mitigate its unique talent challenges by instigating market-wide collaboration and being a prominent source of best practice information, ideas and insight.

The latest firms to sign the document include Broadway Insurance Partners, Movo Partnership, Woodgate and Clark, the International Underwriting Association, Partners&, Brown and Brown Europe, as well as the London and International Insurance Brokers’ Association.

They join current signators Axa, Biba, Clegg Gifford, HDI Global, talent programme provider The Progress Partnership and Verlingue.

Commitments 

Specifically, the Destination Insurance Charter contains five commitments that have been designed as an accountability framework for small and medium-sized firms and trade bodies operating in the UKGI, Lloyd’s and London markets, to help signatories create and maintain effective talent strategies.

It asks firms whether their recruitment practices are fit for purpose, to engage with educational institutions, advocate inter-sector collaboration to promote insurance careers, analyse development pathways to ensure adequacy and effectiveness and confirm attendance to the Destination Insurance conference, which will now become an annual one-day event following its inaugural occurrence on 15 January 2026 at London’s The Minster Building.

Katie Scott, content director at Insurance Times, said: “For us, the Destination Insurance Charter has been designed to be an important and useful tool for businesses operating in the UKGI sector, seeking to support organisations with their talent strategies and processes.

“To have such a number of initial signatories across a broad spectrum of firm types is absolutely fantastic and really showcases the appetite in our marketplace to make changes and progress talent pipelines positively. This is exactly what we hoped for.

“Hopefully, word of the charter will spread far and wide – I actively encourage businesses operating in UKGI to get in touch with Insurance Times to become signatories.”