The new hire previously worked at Aviva in a series of senior roles 

Ageas UK has today (8 August 2022) appointed Claire Green as its new director of distribution – cementing its commitment to personal lines broking and further strengthening its distribution team.

The insurer promoted Green from her role as head of strategic partnerships – overall, she has worked for Ageas for more than eight years.

Green will now work alongside fellow director of distribution, Darren Whittaker. The pair will be responsible for leading all of Ageas’ broker and affinity relationships.

Ageas’s chief distribution officer, Adam Beckett, said: “Green has already worked with many of our largest broker partners and we know her experience will be of huge benefit to them in her new role.”

This appointment follows a string of other senior hires Ageas has made to bolster its distribution team, including Neil Mercier as its head of standard motor and Alison Platt as chair of the UK board, starting in October.

Broad experience

Prior to Ageas, Green worked for Aviva for more than 12 years in a range of senior roles including senior account manager of strategic partnerships, strategy and planning manager and business manager, delegated authority manager and senior purchasing consultant.

Green said: ”I am thrilled to be joining Beckett’s leadership team and to be given the opportunity and trust to lead our highly skilled group of account managers as we continue to deliver our personal lines-focussed strategy.

”It continues to be an absolute joy to work for an insurer whose ambitions provide a continuous stream of opportunities for its people, enabling us to learn, grow and develop. I am extremely proud to represent Ageas and hugely grateful for the support it continues to give me, and those like me, to grow a career in such an exciting business.”

Beckett added: “Green’s proven success record at Ageas also includes building and developing relationships within the affinity and bancassurance space, giving her an enviably broad base of experience that our partners will no doubt be keen to draw from.”

Ageas initially unveiled its latest strategy for the UK business early last year, with a focus on personal lines insurance electronically traded through intermediaries.

Since then, it has been named Personal Lines Insurer of the Year at the Insurance Times Awards 2021.

It has also announced new deals with Sainsbury’s Bank and Go Shorty, as well as completing the sale of its commercial lines business to AXA to allow greater focus on its core strength of personal lines.

Meanwhile, Ageas has made a series of investments in its data capability and digital offerings via its partnership with cloud native EIS in hopes of accelerating its digital capability.