’Insly’s experience working with MGAs and insurers means we understand the administrative burden that holds back growth and innovation,’ says chief executive
Insly has launched a modular artificial intelligence (AI) proposition.

Called Nora, the tool is designed to sit on top of existing insurance software, automating repetitive, administrative tasks across submissions, underwriting and claims.
The aim is to help insurers and MGAs boost efficiency, reduce workloads and free insurance professionals for more strategic tasks.
“Insly’s experience working with MGAs and insurers means we understand the administrative burden that holds back growth and innovation,” said Risto Rossar, founder and chief executive at Insly.
“From incomplete broker submissions, to inconsistent document formats and managing back and forths over email, the solution has always been to increase headcount and reduce margins. Now, Nora offers an alternative solution.”
Expansion
Nora functions as a set of specialised skills, or capabilities, which can be customised to the needs and workflows of each customer.
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It marks the next stage of Insly’s AI journey following the launch of FormFlow in 2024.
FormFlow’s extraction capabilities are now part of Nora’s suite of skills, creating a broader AI ecosystem.
Rossar said: ”Since beginning our AI journey, one thing has become clear. AI isn’t something you implement wholesale, but a tool to remove one insurance bottleneck at a time.
“This is the approach we’ve taken with Nora, by listening to customer pain points and using AI to provide a solution. The result is a practical AI layer which can be customised to the exact needs of any insurance business.”

His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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