’This proposition is a clear statement that we are open for business, easy to access and committed to working alongside brokers to find the right solutions for their clients,’ says commercial lines managing director
Intact Insurance has launched a new broker proposition to increase visibility of underwriters and create a more relationship-led approach to trading across the UK’s regional heartlands.
Called Intact Trading, the initiative includes regular new business and renewal ‘surgeries’, lunch-and-learn sessions within broker offices and hands-on training delivered by underwriters and loss adjusters to help up-skill teams and support new recruits.
And each week, all new business underwriters will be directly available, both in person and online, giving brokers a window to trade cases live, access multiple classes of business in a single conversation and cross-sell products for their clients in real time.
Tovah Grosscurth, managing director for commercial lines at Intact Insurance, said: “Intact Trading is about changing how we show up for our broker partners.
”Products will always evolve, but relationships are what truly differentiate us. This proposition is a clear statement that we are open for business, easy to access and committed to working alongside brokers to find the right solutions for their clients.”
Roll out
Intact Trading days are not intended to replace business-as-usual trading. Instead, Intact Insurance said it wants to ”create a highly visible, deliberate window in which brokers know we are open, accessible and ready to find solutions”.
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Intact Trading will initially roll out across the south, with nationwide coverage planned by the end of March 2026.
The roll out will be supported by a series of regional roadshows, beginning on 20 January in Southampton, which will introduce brokers to the Intact Trading proposition and explain how the surgeries, training sessions and trading days will work in practice.
Grosscurth added: “By bringing our underwriters closer to brokers, we’re creating space for better conversations, faster decisions and stronger partnerships.
“It’s a very deliberate shift towards being more present and more connected in the regions we serve.”
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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