Analysis

Briefing: The Europe opportunity – why is it so hard to crack?

By 2025-12-03T11:00:00

Lee Anderson, SRG

Although many UK brokers are looking to expand into Europe, it is a mistake to treat this jurisdiction as the UK’s mirror image. It is partnerships, not just acquisitions, that will unlock European potential

It is no surprise that while many UK and US intermediaries have tried to expand into Europe over the last decade, very few have built a cohesive multinational strategy. Most growth has happened through isolated acquisitions, opportunistic hiring or tactical footholds in select countries – rather than a true, integrated European model.

The ambition is easy. The execution is hard.

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